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Gamification in Education and Training – 4 Things to Keep In Mind

May 7, 2014

Marley Richman

Category: Enterprise Learning Solutions, Learning Management, Managed Training Services

Gamification is a great tool to increase customer engagement or your products and services. Defined as the “integration of game mechanics in a non-game context to engage users and solve problems,” gamification is a simple source of material that is fun for the participant and efficient for trainers.

The way you leverage some aspects of gamification will depend on your strategy and goals. Following are three key features to think about for anyone deploying an ongoing gamification strategy within their training department:

  • Captivating content
  • Rewarding for participants
  • Systems for tracking and reporting

You can revamp your education/certification approaches with ease when you take advantage of gamification’s strengths. People around the world spend approximately 3 billion hours per week playing video games, so why not introduce game mechanics to boost participant productivity?

Things you should know about Gamification

Recently, many companies have started to “tune in” about the merits of introducing game-style learning methods into everyday teaching. A new generation of learning is now in the work force and is challenging the status quo on how to improve the training experience. They will demand change or simply go to the source that is providing training in the most compelling manner that meets their expectations.

One core aspect of this type of approach is to give awards in the form of certifications and badges. This does not need to cannibalize an existing Certification, it can act as a feeder – a way to actually increase certain levels of certification. When implemented correctly, ongoing games and challenges can increase user adoption and product stickiness.

Another key reason gamification has gained momentum in educational settings is that it encourages participants to leverage their knowledge to play, and one of the beneficial outcomes is that participants achieve higher levels of skill and proficiency in the process. Leveraging this approach enables the content creators to provide the right forum in helping to address real-world challenges by encouraging teamwork, communication and collaborative problem solving.

Tactics for better Education Sales

Keep the following tips in mind to prevent gamification fails:

  • Merging with content– Leave room for play, but make sure that teaching is the main focus. For example, if you are teaching software usage, create a ‘seam’ by getting them to complete a series of clicks correctly in order to get to the next level.
  • The content – The classic quiz is effective, but let’s face it, it can get boring. Grasp the attention of participants by creating a livelier visual bribe.
  • Empower with collaboration – Weigh success at individual and group levels by focusing on collaboration.
  • Leaderboard– Help participants unleash their competitive side by introducing leaderboards. This influences them to improve on previous scores, which should reflect in everyday life.

Summary of the key benefits:

  • Participant progress can be tracked with gamification platforms. This enables you to provide certification to worthy participants, which increases their chances of being considered for various roles.
  • Rewards motivate people to do better by creating a rewards system for those who perform well.
  • Participants can gain confidence when they monitor their progress and view individual strengths.
  • Gamification makes lessons more enjoyable which is beneficial for individuals who struggle with more traditional learning modalities.

Want to learn more about gamification or other educational services that can help improve adoption and retention in your educational plans? ESG’s commitment to creating value and supporting clients’ training and education business allows clients to quickly incorporate ESG into their educational plan. Contact us today to see how we can help.