Welcome to the ESG Education Services resource library

Your go-to spot for insights, expertise and exclusive content intended to help Education Services leaders succeed in today’s customer-driven economy.

Integrating Education Services for More Powerful Customer Success

Learn how to bring Education Services and Customer Success together to improve product adoption, drive renewals and uncover expansion opportunities.


Customer Training Maturity Model

How does your training business rank against industry leaders, and what can you do to take your training business to the next level? Download and complete the Customer Training Maturity Model assessment to identify growth opportunities in your education business.


Education Business Intelligence

Learn how to apply the concept of business intelligence to corporate education, allowing you to better analyze data that will help you make more profitable decisions for your education business.


Case Study: ESG Helps Informatica University Drive Training Adoption

Learn how ESG helps Informatica University manage customers throughout their training subscription lifecycle and analyze the impact of training subscribers to the success of the Education Organization and beyond.


Case Study: ESG Helps Marketo Break Training Revenue & Attendance Records

Learn how Marketo University forged a partnership with ESG that led to significant increases in education revenue, and conference attendance.


Avoid the Top Three Education Marketing Mistakes

We’ve identified three of the most popular and costly education marketing mistakes, and devised some creative ways to avoid them.


Roadmap to Customer Lifecycle Management for Education

See how the concept of lifecycle marketing can help B2B technology companies improve customer retention and promote more profitable programs.


What Can ESG Do for You?

Whether you’re looking to boost customer adoption, improve customer retention and renewal rates, or drive incremental revenue, we can craft a custom solution to solve the problem efficiently. Download the datasheet to learn how we do it.


Inside Sales Optimization Guide

We’ve identified the processes and technologies that make a model inside sales organization. See what it takes to become best-in-class.


Inbound Lead Generation Handbook

This Inbound Marketing Genius Guide will walk you through the process of making your inbound marketing strategy rebound and cause the attraction reaction that will make your leads jump off the charts.


lead nurture handbook

Lead Nurture How-To Handbook

Wondering how to improve lead quality or move leads through your sales cycle more effectively? Learn to turn more leads into sales with timely and targeted nurturing. Download the Lead Nurture How-To Handbook to start your journey toward lead nurture success.