Customer Lifecycle Management

Customer Lifecyle Management is changing. The traditional marketing funnel won’t cut it in today’s fast-paced digital environment. The customer buying process has changed, making lifecycle marketing the new norm. With a focus on customer engagement, lifecycle marketing moves, maintains and grows the right relationships by identifying which customers are right for you. It’s a key component of a successful customer lifecycle management strategy.

So what does this mean to education business leaders who are trying to engage a greater number of learners? Plenty. See how the concept of lifecycle marketing can help B2B technology companies improve customer retention and promote more profitable professional education programs. Download The Roadmap to Lifecycle Movement infographic now!