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Learning Subscriptions: The Future of Customer Education

I recently hosted an industry session for training and education professionals working inside the technology sector at the virtual TSIA Interact. The attendees have responsibility for understanding, creating and delivery on the education needs of their thousands of end customers. Both big and small companies were represented. During the session I asked a poll question […]

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Is Your Training Evolving? Modalities You Should Know & Use

Ensuring that your customers are well-educated and well-trained on how to use that awesome software they just purchased is key to ensuring that they actually use it. According to TSIA, 87% of software users are able to work more independently after taking training. Since independence in utilizing a new tool is critical to making it […]

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An Introduction to Customer Lifecycle Marketing

Troy Burk, CEO and Founder of Right On Interactive, shared this thought provoking article with us, and we want to share it with you! An introduction to Customer Lifecycle Marketing By Troy Burk It’s often been said it’s easier and less expensive to retain or upsell a customer than to bring on a new one. […]

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