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Case Study: Kicking Off Customer Success for Partners at Aruba – 500% Growth in Partner Participation in 12 Months

“Having ESG as a partner has been absolutely instrumental to the success of the program. There’s tremendous value in working with a vendor who has helped other organizations take the same journey.” – Karl Hofmeister, Senior Program Manager, Aruba Aruba, a Hewlett Packard Enterprise company, got its start as a hardware manufacturer. Today, they are […]

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Case Study: Harnessing Triple-Digit Growth in the Shift to XaaS: How ESG Guided Pure Storage in Launching Customer Success

Pure Storage® (NYSE: PSTG) prides themselves on giving technologists their time back. Pure delivers a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. […]

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Case Study: Bridging the Gap Between Hair-on-Fire, Explosive Growth and Steady Scaling

“I’m a strong believer in clients come first, and that’s what ESG believes as well.” – Seth Turner, Chief Strategy Officer, AbsenceSoft   Every HR professional knows what a headache it is to track employee leave for hundreds or even thousands of employees. When navigating a labyrinth of spreadsheets and sticky notes just won’t cut […]

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Case Study: 10X CS Maturity Improvement Leads to 40% Increase in Net Retention for Aruba

“If somebody came to me and asked for advice on how to get started, I would say call ESG.” – Carlos Quezada, Head of Customer Success, Aruba Aruba Networks got its start as a hardware manufacturer, but today they are a complete solution provider for mobile enterprise networks. In 2015, Aruba became a Hewlett Packard […]

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Customer Profile: Health + Hygiene Undergoing Tech Transformation

Gone are the days when only born in the cloud SaaS companies had Customer Success teams. As the subscription economy continues to spread far and wide, even commodities companies are thinking about how to move to a subscription model, and in turn, how to keep their customers happy and successful. Making that shift is certainly […]

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Customer Profile: ESG Expands Relationship with Major Tech Company

We take great pride in the work that our teams do to help our clients achieve their goals, and nothing makes us prouder than seeing that work result in growing those partnerships. ESG began a partnership with a global customer experience and call center technology company in 2018. In 2019, we’ve expanded that relationship! The […]

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Customer Profile: ESG guides Global Software Company through SaaS transformation

We’re thrilled to partner with a Global $3B Software company to help build out their brand new Customer Success program. Business challenges A significant SaaS transformation within this Global Enterprise Software company led them to a new need to create a Customer Success program. Building a successful and scalable CS program from scratch is no […]

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Case Study: VMware Education Partnership

Business challenges Demand for revenue growth Clients that leverage the robust training and education that VMWare offers are happier and more likely to renew. To ensure customers take recommended training, VMware offers Training Credits as well as Professional Services Credits (PSO Credits) which can help cover customer training expenses. Without someone proactively managing consumption, PSO […]

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Case study: ESG helps Marketo break training revenue records

Business challenge Growing demand & revenue for Customer Education Marketo University has long been the most reliable training resource for Marketo customers. As training offerings expanded, the University Team needed a new approach to effectively market and sell a variety of education services. However, internal Marketo Sales and Customer Marketing resources were limited. The new […]

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