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Michael Harnum Joins Education Services Group As New Chief Executive Officer

Summary: Michael Harnum joins Education Services Group (“ESG”) management team and Board of Directors as Chief Executive Officer Keith Leimbach will remain actively engaged on the Board of Directors of ESG ESG continues its focus on partnering with leading software and technology companies to grow education revenue through proactive customer lifecycle management Education Services Group, […]

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Marketing Automation: Combining Nurture with Education

What’s your definition of Marketing Automation? Marketing on steroids? That’s pretty much a common phrase to hear! In a nutshell, the sole purpose of any automated marketing program is to attract those that WANT to be attracted. At the end of the day, what do we want to do as a business? Nurture prospects, turn […]

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How to Create a Cross-Channel Strategy that Works

Troy Burk, CEO and Founder of Right On Interactive, shared this thought-provoking article with us, and we want to share it with you! How to create a cross-channel strategy that works By Troy Burk Creating a cross-channel engagement strategy ranks as one of the most significant marketing needs today. With so many businesses in the […]

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Gamification: Work and Play Do Mix

Gaming in the workplace and the learning space is a relatively new concept that is making gamification one of THE buzzwords of 2014. If people around the world are spending 3 billion hours a week playing video games, there must be a lure here that is worthy of checking into! Is gamification the latest fad […]

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The Value of Measuring Engagement

Lauren Littlefield, Director of Marketing at Right On Interactive, shared this thought-provoking article with us, and we want to share it with you! The Value of Measuring Engagement By Lauren Littlefield Engagement comes in many forms, like diamond rings or even “@” replies. Regardless of how you get it, engagement indicates a person’s or organization’s […]

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Transforming Voice of Customer Through Social Listening

Have you ever stopped and listened, but didn’t hear anything? Probably unlikely. At the minimum, even if no one is physically speaking, we can hear the little things… our own heartbeat, the sigh of a coworker, the hum of a motor. We hear all day long but, are we really listening to the people around […]

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Finding Your Best-Fit Audience

Lauren Littlefield, Director of Marketing at Right On Interactive, shared this thought provoking article with us, and we want to share it with you! Finding your best-fit audience By Lauren Littlefield Do you know who is your brand’s audience? Do you have an ideal or “best-fit” customer? These are important questions to consider before implementing […]

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Warming Up to M-learning: Hot Trends for Corporate

In the 21st century, information is an extremely valuable currency. Corporations are constantly looking to find new ways that they can deliver knowledge to their employees and clients. Mobile learning or M-learning is one of the most popular new trends in corporate learning, and for good reason: mobile learning provides flexibility, a convenient delivery, and […]

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An Introduction to Customer Lifecycle Marketing

Troy Burk, CEO and Founder of Right On Interactive, shared this thought provoking article with us, and we want to share it with you! An introduction to Customer Lifecycle Marketing By Troy Burk It’s often been said it’s easier and less expensive to retain or upsell a customer than to bring on a new one. […]

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Micro-Transactions Making Strides in Education

Training is constantly evolving. This holds true not just with how students consume information and learn, but also with how a company needs to think about the business model to support these changes. Similar to how there has been significant growth is the SAAS (Software as a Service) model for the purchase of software, the […]

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