Understanding the Connection Between Customer Success and Renewals
According to Harvard Business Review, acquiring a new customer is somewhere between five and 25 times more expensive than keeping a customer you already have, depending on what line of work you’re in. Think about all the time, energy, and money you spend on attracting new visitors, pursuing new leads, and closing new sales — […]read more
Where Does Education Fit into the Customer Lifecycle?
How to align Customer Success (CS) and Education Services (ES) is a hot topic in the tech industry right now, and for a good reason. When ES and CS teams are successfully aligned, product usage rates go up, and customer churn rates go down. Ignoring the impact of Education on Customer Success initiatives isn’t an […]read more
Bridging the Gap Between Education Services & Customer Success
Education is a key component of Customer Success. Without training, customers don’t utilize products or find value in solutions, which jeopardizes the opportunity for renewal and expansion. I bet you’re not surprised. In fact, I would venture to guess you’ve seen statistics like, “92% product renewal average for trained customers” and “135% increase in product […]read more
Michael Harnum Joins Education Services Group As New Chief Executive Officer
Summary: Michael Harnum joins Education Services Group (“ESG”) management team and Board of Directors as Chief Executive Officer Keith Leimbach will remain actively engaged on the Board of Directors of ESG ESG continues its focus on partnering with leading software and technology companies to grow education revenue through proactive customer lifecycle management Education Services Group, […]read more
Responsive Design: An eLearning Necessity?
In the United States, people spend an average of 7.4 hours looking at screens each day. Time online is spread between smartphone, tablet, PC/laptop and television. With tons of devices in varied screen sizes being used by the trainees and employees, there is a dire need to make training content available on and optimized for […]read more
Learning Management System: Break-up or Make-up?
Relationships with technology don’t always last forever and this is certainly true with your enterprise’s Learning Management System (LMS). Now more than ever, enterprises are realizing the true power of an all-in-one delivery system for training and development and how truly dysfunctional things can become when users are dissatisfied and don’t understand how to effectively […]read more
Gamification: Work and Play Do Mix
Gaming in the workplace and the learning space is a relatively new concept that is making gamification one of THE buzzwords of 2014. If people around the world are spending 3 billion hours a week playing video games, there must be a lure here that is worthy of checking into! Is gamification the latest fad […]read more
Transforming Voice of Customer Through Social Listening
Have you ever stopped and listened, but didn’t hear anything? Probably unlikely. At the minimum, even if no one is physically speaking, we can hear the little things… our own heartbeat, the sigh of a coworker, the hum of a motor. We hear all day long but, are we really listening to the people around […]read more
Warming Up to M-learning: Hot Trends for Corporate
In the 21st century, information is an extremely valuable currency. Corporations are constantly looking to find new ways that they can deliver knowledge to their employees and clients. Mobile learning or M-learning is one of the most popular new trends in corporate learning, and for good reason: mobile learning provides flexibility, a convenient delivery, and […]read more
Micro-Transactions Making Strides in Education
Training is constantly evolving. This holds true not just with how students consume information and learn, but also with how a company needs to think about the business model to support these changes. Similar to how there has been significant growth is the SAAS (Software as a Service) model for the purchase of software, the […]read more