Learning Subscriptions: The Future of Customer Education
I recently hosted an industry session for training and education professionals working inside the technology sector at the virtual TSIA Interact. The attendees have responsibility for understanding, creating and delivery on the education needs of their thousands of end customers. Both big and small companies were represented. During the session I asked a poll question […]read more
7 Tips for Effective Virtual Training
Before Customer Success even existed, ESG already had a long history of robust experience in customer education – selling and operationalizing training sessions for some of the country’s largest software companies. As technology evolved, so did training modalities – moving from primarily in-person instructor led to include virtual training and on-demand options. Through this experience, […]read more
The Customer Education Maturity Model
Like many things in the world today, the role and purpose of education organizations inside companies is very dynamic. Once a stalwart of technology offerings, education departments were able to get by with producing quality content and scheduling courses to deliver that content for many years. With the dawn of the digital era, much of […]read more
Where Does Education Fit into the Customer Lifecycle?
Ignoring the impact of education on Customer Success simply isn’t an option. When Customer Success (CS) and Education Services (ES) teams are successfully aligned, product usage rates go up, and churn rates go down. Education within the customer lifecycle So, if more training equals higher adoption and less churn, the question then becomes, “where does […]read more
Is Your Training Evolving? Modalities You Should Know & Use
Ensuring that your customers are well-educated and well-trained on how to use that awesome software they just purchased is key to ensuring that they actually use it. According to TSIA, 87% of software users are able to work more independently after taking training. Since independence in utilizing a new tool is critical to making it […]read more
Understanding the Connection Between Customer Success and Renewals
According to Harvard Business Review, acquiring a new customer is somewhere between five and 25 times more expensive than keeping a customer you already have, depending on what line of work you’re in. Think about all the time, energy, and money you spend on attracting new visitors, pursuing new leads, and closing new sales — […]read more
Bridging the Gap Between Education Services & Customer Success
Education is a key component of Customer Success. Without training, customers don’t utilize products or find value in solutions, which jeopardizes the opportunity for renewal and expansion. I bet you’re not surprised. In fact, I would venture to guess you’ve seen statistics like, “92% product renewal average for trained customers” and “135% increase in product […]read more
Responsive Design: An eLearning Necessity?
In the United States, people spend an average of 7.4 hours looking at screens each day. Time online is spread between smartphone, tablet, PC/laptop and television. With tons of devices in varied screen sizes being used by the trainees and employees, there is a dire need to make training content available on and optimized for […]read more
Learning Management System: Break-up or Make-up?
Relationships with technology don’t always last forever and this is certainly true with your enterprise’s Learning Management System (LMS). Now more than ever, enterprises are realizing the true power of an all-in-one delivery system for training and development and how truly dysfunctional things can become when users are dissatisfied and don’t understand how to effectively […]read more
Gamification: Work and Play Do Mix
Gaming in the workplace and the learning space is a relatively new concept that is making gamification one of THE buzzwords of 2014. If people around the world are spending 3 billion hours a week playing video games, there must be a lure here that is worthy of checking into! Is gamification the latest fad […]read more