|Here’s the definition of the word “community” in the Oxford dictionary:
➡ “a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals”
Be honest. Is that what your customers experience when they spend time on your company’s #community platform? Do you even know what their experience is? How would you know? And what can you do about it anyway?
In this episode of Customer Success Unlocked, host Peter Armaly, VP of Customer Success at ESG, was in conversation with Jeff Breunsbach, Director of Corporate Marketing at Higher Logic. Higher Logic helps companies “build communities that are packed with purpose.” Which, when you think about it, is a tagline that kind of fits nicely with that Oxford definition, right?
In this session, we touched on our thoughts to those questions above and also about: