Communities are at the heart of the human experience – they should be at the heart of Customer Success too

Jeff Breunsbach 
Director of Corporate Marketing, HigherLogic


Here’s the definition of the word “community” in the Oxford dictionary:

➡ “a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals”

Be honest. Is that what your customers experience when they spend time on your company’s #community platform? Do you even know what their experience is? How would you know? And what can you do about it anyway?

In this episode of Customer Success Unlocked, host Peter Armaly, VP of Customer Success at ESG, was in conversation with Jeff Breunsbach, Director of Corporate Marketing at Higher Logic. Higher Logic helps companies “build communities that are packed with purpose.” Which, when you think about it, is a tagline that kind of fits nicely with that Oxford definition, right?

In this session, we touched on our thoughts to those questions above and also about:

  • how delivering Customer Success at scale, and over extended periods of time, is impossible if you don’t involve your customers
  • how companies are robbing themselves of their own potential when they minimize the value of communities
  • how communities have been in been around for 300,000 years, as long as humans have existed. Communities are at the heart of the human experience


Watch the recording!