Putting your customers (and your company) on the map
We’ve all been there. You’re at a restaurant or buying something online and it’s just not going well. The service is bad or the online functionality doesn’t work or the product you want is no longer available. You’re getting upset, and the more the bad experience drags on, the more frustrated you become. We’ve all […]
read moreIntegrating Education Services for more powerful Customer Success
Walmart founder Sam Walton once famously said, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” From the earliest days of the technology revolution, software companies applied that maxim almost exclusively on customer acquisition. Make the initial […]
read moreCase Study: ESG Helps Marketo Break Training Revenue Records
Business challenge Growing demand & revenue for Customer Education Marketo University has long been the most reliable training resource for Marketo customers. As training offerings expanded, the University Team needed a new approach to effectively market and sell a variety of education services. However, internal Marketo Sales and Customer Marketing resources were limited. The new […]
read moreTop 3 Education Marketing mistakes that will cost you
Introduction In an ideal world, all of your education business initiatives would be fully supported by a group of marketing professionals, maybe even your corporate marketing staff who understood what you want and knew what you need. They would promote your products and services to the right people, at the right time, keeping your sales […]
read moreEducation Business Intelligence
Introduction Business Intelligence is a popular buzzword these days. Chances are you have read some sort of article or blog post devoted to the concept of turning raw data into actionable insights, but the notion of Education Business Intelligence is likely less familiar. Education Business Intelligence (EBI) refers to having a set of technologies and […]
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