Strategies for Making High-Touch and Tech-Touch Friends, Not Enemies.
Today’s customers expect (and sometimes demand) a never-ending wheel of attraction, engagement, and retention after purchasing both the simplest and most complex of SaaS offerings. So, when the volume of customers creeps up, and we’re focused on deploying a tech-touch heavy approach, how do we stay engaged with the personal element of our customers? And […]read more
The Customer Birth Certificate (CBC)
When you think of the milestones in life, you may think of graduating college, your first corporate job, marriage, parenthood, retirement, and building a legacy. And, some of these life events don’t even happen in sequential order (or at all). More often, they come in a “non-traditional” order and one is not a prerequisite to […]read more
Responsive Design: An eLearning Necessity?
In the United States, people spend an average of 7.4 hours looking at screens each day. Time online is spread between smartphone, tablet, PC/laptop and television. With tons of devices in varied screen sizes being used by the trainees and employees, there is a dire need to make training content available on and optimized for […]read more
Gamification: Work and Play Do Mix
Gaming in the workplace and the learning space is a relatively new concept that is making gamification one of THE buzzwords of 2014. If people around the world are spending 3 billion hours a week playing video games, there must be a lure here that is worthy of checking into! Is gamification the latest fad […]read more
Warming Up to M-learning: Hot Trends for Corporate
In the 21st century, information is an extremely valuable currency. Corporations are constantly looking to find new ways that they can deliver knowledge to their employees and clients. Mobile learning or M-learning is one of the most popular new trends in corporate learning, and for good reason: mobile learning provides flexibility, a convenient delivery, and […]read more
Micro-Transactions Making Strides in Education
Training is constantly evolving. This holds true not just with how students consume information and learn, but also with how a company needs to think about the business model to support these changes. Similar to how there has been significant growth is the SAAS (Software as a Service) model for the purchase of software, the […]read more
Move the Education Needle with Marketing Tracks
People working in the education industry have an opportunity to substantially improve marketing. With mobile applications, websites and other web-focused methods gaining momentum, it is crucial that companies start to become more purposeful in how to leverage some of the new marketing tools and services available through technology. Marketing has quickly become an important driver […]read more