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How Employee Success Leads to Customer Success: An Interview with ESG CEO Michael Harnum

I’ve talked before about how internal engagement can help promote strong Customer Success. Here at ESG, we believe that employee success is not only helpful to a healthy and thriving Customer Success organization, it’s fundamental. Since the pandemic, employee satisfaction and retention are major focal points for businesses across the board. We expect to see […]

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The Dual Meaning of Customer Advocacy

In Toy Story 4, they introduce a new character to the toys named Forky. Bonnie, the little girl who owns the toys now, made Forky out of garbage. He’s basically a spork that totters around on two feet made from a broken popsicle stick. The little girl, Bonnie, loves Forky and views him as a […]

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10 Things to Remember When Making the Move from AMs to CSMs

The role of a Customer Success Manager (CSM) is consistently ranked as one of the fastest-growing jobs in the world. LinkedIn’s 2020 Emerging Jobs Report put Customer Success Specialist at number six in the U.S. with a 34% annual growth rate. At the same time, spending on XaaS continues to skyrocket. Gartner’s latest cloud forecast […]

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How to Maximize Your Team’s Time & Boost Efficiency with Standard Operating Procedures (SOPs)

The first thing that comes to mind when I think of Standard Operating Procedures (SOPs) is the old saying “don’t recreate the wheel.” SOPs help organizations document and stick to best practices for routine operations and are excellent resources for quickly and efficiently getting new employees up to speed. And my favorite part – they save everyone […]

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4 Clear-Cut Compensation Models for CSMs

It’s really easy to get tangled up in the nitty-gritty when you’re building a new compensation plan for your CSMs. There are so many questions to answer. If you own renewals or expansions, which revenue goals make the most sense for CSMs? How do you tie your team to a meaningful revenue metric if you […]

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5 Questions to Ask When Making the Choice – Customer Journey Map or Touchpoint Map?

They may sound the same, but customer journey maps are different from touchpoint maps (also known as service blueprints). They are both ways of looking at the customer journey, but one concentrates on the front-end, customer experience and the other focuses on the back-end processes that drive those experiences. Customer Success leaders must understand the […]

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A Customer Success Guide for Teachers

I was a teacher for nine years. It’s what I had always wanted to be growing up and I never even considered anything else. I attended a university with a top education program and immersed myself in the path to becoming a teacher. After graduation, I got my first job teaching second grade and settled […]

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A Day in the Life of a CSM

A day in the life of a CSM will look a little different depending on so many factors – the size of the company, the product or services they provide, the individual CSM’s book of business, how CS is structured within the business, their CS organization’s maturity level…I could go on and on. The job […]

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Why Success & Support Need Each Other (But Aren’t the Same)

Customer Success, Support…Support, Success…what is the difference? Both Success and Support share the same ultimate goal – to create the best customer experience (CX) possible – but they go about it in very different ways. Support is reactive whereas Success is proactive. You need both of these groups to kick things into high gear as […]

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The First 3 Things You Need to Start Your Customer Success Center of Excellence

While Centers of Excellence (CoEs) have been popular drivers of improvement in organizations like Marketing, HR, and IT, they haven’t quite caught on in Customer Success (yet). We believe that’s about to change. Our recent webinar focused on the topic of CoEs in CS, where we learned how some industry leaders have already begun reaping […]

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