Customer Success Strategy Archives - Page 7 of 20

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Rants of a Customer Success Analyst: A Call in the Night – Empathy-Driven Action

The Reason The year is 2008 and I just turned 18 a few months back; I’m still living at home with both my parents and my two brothers—I’m the middle child (if you hadn’t guessed that already). It’s only been about six months since I graduated high school, so I still have at least six […]

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Webinar Q&A Recap: How Healthy is Your Health Score?

Speakers: David Sakamoto, Vice President of Customer Success at GitLab and Neal McCoy, Vice President of Professional Services at BigCommerce Peter Armaly joined Marley Wagner to co-host this month’s Customer Success Unlocked webinar. GitLab’s David Sakamoto and BigCommerce’s Neal McCoy joined us to share their respective journeys toward developing accurate, predictive customer health scores and […]

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Rants of a Customer Success Analyst: Three Letter Acronyms – Metrics

The Reason This one is important—so important that I’m not going to try to hook you in by telling you a long, drawn-out story about the day I realized the impact a letter can have—how during an indoor drumline competition, I missed my cue to remove a letter velcroed to my black jumpsuit and played […]

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Rants of a Customer Success Analyst: Flipping the Spoon – Your Data

The Reason My wife and I have been married for almost seven years. We were the couple that got married fast and haven’t looked back for a second. She is my best friend and the only person who knows me completely and wholly. Of course, I loved her before we got married, but there was […]

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Rants of a Customer Success Analyst: CS Analysts – We Don’t Have to be Data Scientists

The Reason Beep. Beep. Beep. I stand in line at my local pet supply store, a box of dog biscuits in my left hand, my wife’s hand in my right. I can see the sun setting in a fusion of yellows, oranges, and blues just outside the sliding doors that a young woman just walked […]

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Peter’s Perspective: Why I moved to CSaaS

You know what I love about being part of the Customer Success movement? The tectonic forces that are constantly at play. Because it stands at the edge between customer and provider, it has no choice but to be nimble, deliberate, and anticipatory. And at that edge is where the action takes place, where those tectonic […]

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Rants of a Customer Success Analyst – The Why

The memory is vivid: a dark blue piece of construction paper, a fresh unused roll of tape in a handheld dispenser. I remember looking around and seeing my classmates using crayons, markers, and massive pencils to create their parent’s newest piece of fridge decor. Scissors were used by some, glue bottles and sticks by those […]

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Webinar Q&A Recap: The Path to Advocacy at Scale

Speakers: Sara Bochino, Vice President of Customer Success at talech, Ari Hoffman, Global Director of Customer Advocacy at Crowdvocate and Megan Macaluso, Sr. Director of Customer Success Strategy at Convercent Peter Armaly joined Marley Wagner to co-host this month’s Customer Success Unlocked webinar. We welcomed a panel of Customer Success experts to discuss the Path […]

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5 Critical Moments in Customer Relationships to Document in Customer Journey Maps

When you build a customer journey map, you’re focused on the customer’s experience from their perspective. You chart every interaction with your customer, everywhere you engage with them and everywhere they engage with your product. It’s easy to confuse this with a customer touchpoint map (also known as a service blueprint), where you look at […]

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4 Clear-Cut Compensation Models for CSMs

It’s really easy to get tangled up in the nitty-gritty when you’re building a new compensation plan for your CSMs. There are so many questions to answer. If you own renewals or expansions, which revenue goals make the most sense for CSMs? How do you tie your team to a meaningful revenue metric if you […]