What Can Customer Success Learn From Marketing?
If you’re trying to build out a Customer Success strategy in your business, you don’t have to start from scratch. There are a ton of resources you can take advantage of in order to set up a Customer Success department, but one of the most useful resources is right there in your own building: your […]read more
CS100 Rundown: The Latest and Greatest in Customer Success
Each year, the CS100 Summit brings together the best and brightest minds in the industry to beautiful Sundance, Utah to learn and collaborate in an atmosphere of inspiration, ideation, strategy, and real-world application around Customer Success. This year, for the first time, ESG was proud to not just attend the event, but join it as […]read more
Strategies for Making High-Touch and Tech-Touch Friends, Not Enemies.
Today’s customers expect (and sometimes demand) a never-ending wheel of attraction, engagement, and retention after purchasing both the simplest and most complex of SaaS offerings. So, when the volume of customers creeps up, and we’re focused on deploying a tech-touch heavy approach, how do we stay engaged with the personal element of our customers? And […]read more
Marketing Automation: Combining Nurture with Education
What’s your definition of Marketing Automation? Marketing on steroids? That’s pretty much a common phrase to hear! In a nutshell, the sole purpose of any automated marketing program is to attract those that WANT to be attracted. At the end of the day, what do we want to do as a business? Nurture prospects, turn […]read more
How to Create a Cross-Channel Strategy that Works
Troy Burk, CEO and Founder of Right On Interactive, shared this thought-provoking article with us, and we want to share it with you! How to create a cross-channel strategy that works By Troy Burk Creating a cross-channel engagement strategy ranks as one of the most significant marketing needs today. With so many businesses in the […]read more
The Value of Measuring Engagement
Lauren Littlefield, Director of Marketing at Right On Interactive, shared this thought-provoking article with us, and we want to share it with you! The Value of Measuring Engagement By Lauren Littlefield Engagement comes in many forms, like diamond rings or even “@” replies. Regardless of how you get it, engagement indicates a person’s or organization’s […]read more
Transforming Voice of Customer Through Social Listening
Have you ever stopped and listened, but didn’t hear anything? Probably unlikely. At the minimum, even if no one is physically speaking, we can hear the little things… our own heartbeat, the sigh of a coworker, the hum of a motor. We hear all day long but, are we really listening to the people around […]read more
An Introduction to Customer Lifecycle Marketing
Troy Burk, CEO and Founder of Right On Interactive, shared this thought provoking article with us, and we want to share it with you! An introduction to Customer Lifecycle Marketing By Troy Burk It’s often been said it’s easier and less expensive to retain or upsell a customer than to bring on a new one. […]read more