ESG Sets Records for Second Consecutive Year
Increasing need for Customer Success as a Service® continues as CS industry advances ESG, the leader in Customer Success as a Service®, is proud to announce record-breaking year-end results for the second consecutive year. The company’s unique approach combines consultation, process development, people, and automation to improve the Customer Success capabilities and maturity of technology […]
read moreJourney Mapping the ESG Way
Over the years, we’ve helped many of our clients build customer journey maps as part of our Customer Success as a Service® business model. We’ve developed a unique approach for collaboratively mapping the customer journey to create a finished product that CS teams can immediately put to work to improve the customer experience. I want […]
read moreBe My Valentine: A CS Leader’s Guide to Wooing Our Friends in Finance
Money may not be able to buy you love, but we are living in a material world, and I’ve heard that very few people like scrubs. So, it shouldn’t come as a surprise to any of us in the Customer Success world that revenue is kind of a big deal to a business. And let’s […]
read morePeter Armaly Joins ESG as New Vice President of Customer Success
ESG, the leader in Customer Success as a Service®, is adding to its leadership team with the appointment of industry veteran Peter Armaly as Vice President of Customer Success. Peter joins ESG from Oracle, where he held strategic leadership roles in both Marketing and Customer Success for over five years. Peter is well-known in the […]
read more5 Models for Monetizing Customer Success
For some, monetizing Customer Success may feel like a long way off. Others are but a hop, skip, and a jump away. If your organization is eyeing this lofty goal, there are some significant factors to take into account before you can start charging your customers for CS services. Because there is so much to […]
read more5 Questions to Ask When Making the Choice – Customer Journey Map or Touchpoint Map?
They may sound the same, but customer journey maps are different from touchpoint maps (also known as service blueprints). They are both ways of looking at the customer journey, but one concentrates on the front-end, customer experience and the other focuses on the back-end processes that drive those experiences. Customer Success leaders must understand the […]
read moreThe Future’s So Bright, We Gotta Wear Shades: Customer Success in 2022
What a year, what a year. After 2020, we all needed a bit of a reset in 2021. Who knew Customer Success would make such an impact and grow so much these past 12 months? As we cross the finish line into another new year, CS is poised to skyrocket even further as the industry […]
read moreA Day in the Life of a CSM
A day in the life of a CSM will look a little different depending on so many factors – the size of the company, the product or services they provide, the individual CSM’s book of business, how CS is structured within the business, their CS organization’s maturity level…I could go on and on. The job […]
read moreWhy Success & Support Need Each Other (But Aren’t the Same)
Customer Success, Support…Support, Success…what is the difference? Both Success and Support share the same ultimate goal – to create the best customer experience (CX) possible – but they go about it in very different ways. Support is reactive whereas Success is proactive. You need both of these groups to kick things into high gear as […]
read moreProduct Engagement Score: A More Accurate Predictor of Churn than NPS?
There’s a new kid on the block of customer metrics, and it might be one of the most accurate individual predictors of churn we can find. What is this incredible metric, you ask? It’s Product Engagement Score (PES), and if you’ve never heard of it, you might be missing out! While NPS is a tried-and-true […]
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