The Dynamic Engagement Model: Benefits, Feasibility, and Risks
Back in 2019, TSIA introduced a new framework to define and crystalize a movement in cost-effective scaling of Customer Success. They dubbed it the “dynamic engagement model” and recommend it as a way to align human and digital resources to maximize customer engagement as your business expands and grows. Its basic principle: consistently deliver the […]
read more2021 Customer Success Leadership Study Results Reveal Resilience and Growing Influence
It’s here! The 2021 Customer Success Leadership Study is out! I don’t know about you, but I love data. Numbers are the best. Especially when they are telling a story about how Customer Success is booming. I don’t want to spoil it for you, but that’s what we’re seeing in the second year of producing […]
read moreESG Surpasses Annual Records in Three Quarters
After the best year in the history of the company in 2020, Customer Success as a Service® has surpassed those records with three months left to go in 2021 ESG, the leader in Customer Success as a Service®, is proud to announce outstanding Q3 2021 results. The company’s unique approach combines consultation, process development, people, […]
read moreThe 5 Scariest Customer Horror Stories in CS
At ESG, we’re extremely lucky to work with wonderful customers who treat our employees with respect. But that doesn’t mean that we’ve all been so fortunate at every point throughout our careers – we’ve all experienced our fair share of customer horror stories over the years. So, in honor of spooky season, I’ve compiled five […]
read moreThe First 3 Things You Need to Start Your Customer Success Center of Excellence
While Centers of Excellence (CoEs) have been popular drivers of improvement in organizations like Marketing, HR, and IT, they haven’t quite caught on in Customer Success (yet). We believe that’s about to change. Our recent webinar focused on the topic of CoEs in CS, where we learned how some industry leaders have already begun reaping […]
read moreCustomer Success and Product: The Ultimate Customer Feedback Loop
Customer Success is in the perfect position to gather customer feedback about your product. But, once they have it, what do they do with it? Is there a way for them to share feedback with your Product team? And, if CS does inform Product about a customer’s concerns or requests, does Product listen? Is there […]
read moreProviding Excellent CX While Working Remote
5 Tips to Make WFM = A+ CX It goes without saying that many changes have swept into our lives in the last year-and-a-half, and one of them is how we all view working from home. No longer an oddball perk, remote work has become the new normal as more employers embrace the cost savings, […]
read moreIncorporating Social Media and Social Listening into your Voice of the Customer (VoC) Strategy
Are your ears burning? They should be! Your customers are talking about you. The real question is, are you listening? The most effective Customer Success organizations (and entire companies) are paying attention to what their customers are saying about them. But you can’t just wait around for your customers to gush (or complain!) about your […]
read moreDo I Really Need to Train & Certify My CSMs? (Spoiler Alert – YES!)
Ah, shoot, I put the answer right there in the headline. Do you really (really?!) need to train and certify your CSMs? Even though we’re not training providers, per se, our team gets this question all the time. In our sort of, but not really, humble opinion, yes, you really, really do. Why? Because there […]
read more10 Ways Customer Success Can Break Through Silos
In a dream world, Customer Success, sales, marketing, product, and support organizations all work together to weave the beautiful tapestry this is your customer experience. In the real world, where most of us live, this is, unfortunately, rarely the case. Silos are prevalent and difficult to break through, even when everybody wants to! That’s why […]
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