;

How Employee Success Leads to Customer Success: An Interview with ESG CEO Michael Harnum

I’ve talked before about how internal engagement can help promote strong Customer Success. Here at ESG, we believe that employee success is not only helpful to a healthy and thriving Customer Success organization, it’s fundamental. Since the pandemic, employee satisfaction and retention are major focal points for businesses across the board. We expect to see […]

read more
;

The Dual Meaning of Customer Advocacy

In Toy Story 4, they introduce a new character to the toys named Forky. Bonnie, the little girl who owns the toys now, made Forky out of garbage. He’s basically a spork that totters around on two feet made from a broken popsicle stick. The little girl, Bonnie, loves Forky and views him as a […]

read more
;

10 Things to Remember When Making the Move from AMs to CSMs

The role of a Customer Success Manager (CSM) is consistently ranked as one of the fastest-growing jobs in the world. LinkedIn’s 2020 Emerging Jobs Report put Customer Success Specialist at number six in the U.S. with a 34% annual growth rate. At the same time, spending on XaaS continues to skyrocket. Gartner’s latest cloud forecast […]

read more
;

5 Critical Moments in Customer Relationships to Document in Customer Journey Maps

When you build a customer journey map, you’re focused on the customer’s experience from their perspective. You chart every interaction with your customer, everywhere you engage with them and everywhere they engage with your product. It’s easy to confuse this with a customer touchpoint map (also known as a service blueprint), where you look at […]

read more
;

4 Clear-Cut Compensation Models for CSMs

It’s really easy to get tangled up in the nitty-gritty when you’re building a new compensation plan for your CSMs. There are so many questions to answer. If you own renewals or expansions, which revenue goals make the most sense for CSMs? How do you tie your team to a meaningful revenue metric if you […]

read more
;

A Super Simple Way to Consolidate Customer Communications

I recently read a question posed on LinkedIn by Jeff Breunsbach, Director of Customer Experience at Higher Logic. He asked why building customer marketing programs is becoming harder by the minute. He correctly concluded that it’s because everyone (from your implementation team to Marketing, to Product, Support, and on and on) has something to say […]

read more
;

5 Methods to Determine Your Executive Leader’s Personality Type

The Customer Success industry is coming into its own. We’re in the spotlight now, baby! The 2021 Customer Success Leadership Study found that 54% of CS organizations report directly to the CEO. 75% of Customer Success leaders have a seat at the executive table. And CS leaders are increasingly placed in top roles at their […]

read more
;

Net Revenue Retention: The New King of CS Metrics

Even though Customer Success as an industry is hitting its stride and more CS leaders are earning a seat at the table, too many businesses still struggle to understand CS’s direct impact on their bottom line. Customer Success charters are expanding to cover more revenue-related activities, but CS leaders can do more to validate their […]

read more