Get Buy-in for More Customer Success Resources
It’s almost always true that businesses are finding the resources (and the willpower) to provide proactive customer coverage to their high-value clients — with much justification. But limited budget and staff hinder a Customer Success team’s ability to apply their proven proactive customer engagement strategy to lower-value clients. In turn, these companies are missing a huge opportunity for retention and advocacy from their mid-tier and lower-tier customer segments. To capitalize on these opportunities, and to lessen the risks associated with underinvesting in Customer Success, CS teams need more resources. Easier said than done, right?
Building a business case to support the need for better technology or more CSMs doesn’t need to be difficult, but there are a few key things to consider first. This whitepaper explains what you need to know before campaigning to increase headcount or purchase automation software. In this PDF, you’ll explore:
- How to overcome the ‘do more with less’ philosophy
- The complexities of funding Customer Success Talent
- Creative & cost-effective ways to get the resources you need
- …And much more!