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CS100 Rundown: The Latest and Greatest in Customer Success

Each year, the CS100 Summit brings together the best and brightest minds in the industry to beautiful Sundance, Utah to learn and collaborate in an atmosphere of inspiration, ideation, strategy, and real-world application around Customer Success. This year, for the first time, ESG was proud to not just attend the event, but join it as […]

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So, What’s an Acceptable Churn Rate?

From customer satisfaction to revenue, SaaS companies have many factors to worry about when it comes to keeping their business not only afloat, but also thriving. One such factor: What is your churn rate, and what can you do to decrease it? Reality check: these are critical questions, but they don’t have such a straightforward […]

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Upgrade from Freemium to Premium with Tech Touch

Everyone loves free stuff — like free samples of fancy cheese at the grocery store. But there’s a reason the store hands out free samples, and it’s not out of the goodness of their heart. They want you to spend money on a whole block of the fancy cheese. Freemium SaaS models — where the […]

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Customer Success Tools: The New ATM?

In the 1980s, ATMs started to become widespread in banks across the country. Bank customers didn’t have to go up to the counter or interact with a human being at all in order to make a deposit or withdrawal, and tellers were worried. They thought ATMs would replace them, making their jobs unnecessary and at […]

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How To Measure Customer Adoption

Imagine one of those food subscription services that sends you the ingredients to easily make meals at home — we’ll call it FoodBox. You sign up for a FoodBox subscription that sends you five dinners for the week, and the box arrives the following Monday. As it turns out, some of the recipes are too […]

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Michael Harnum Joins Education Services Group As New Chief Executive Officer

Summary: Michael Harnum joins Education Services Group (“ESG”) management team and Board of Directors as Chief Executive Officer Keith Leimbach will remain actively engaged on the Board of Directors of ESG ESG continues its focus on partnering with leading software and technology companies to grow education revenue through proactive customer lifecycle management Education Services Group, […]

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Marketing Automation: Combining Nurture with Education

What’s your definition of Marketing Automation? Marketing on steroids? That’s pretty much a common phrase to hear! In a nutshell, the sole purpose of any automated marketing program is to attract those that WANT to be attracted. At the end of the day, what do we want to do as a business? Nurture prospects, turn […]

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How to Create a Cross-Channel Strategy that Works

Troy Burk, CEO and Founder of Right On Interactive, shared this thought-provoking article with us, and we want to share it with you! How to create a cross-channel strategy that works By Troy Burk Creating a cross-channel engagement strategy ranks as one of the most significant marketing needs today. With so many businesses in the […]

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Gamification: Work and Play Do Mix

Gaming in the workplace and the learning space is a relatively new concept that is making gamification one of THE buzzwords of 2014. If people around the world are spending 3 billion hours a week playing video games, there must be a lure here that is worthy of checking into! Is gamification the latest fad […]

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The Value of Measuring Engagement

Lauren Littlefield, Director of Marketing at Right On Interactive, shared this thought-provoking article with us, and we want to share it with you! The Value of Measuring Engagement By Lauren Littlefield Engagement comes in many forms, like diamond rings or even “@” replies. Regardless of how you get it, engagement indicates a person’s or organization’s […]

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