Understanding the Connection Between Customer Success and Renewals
According to Harvard Business Review, acquiring a new customer is somewhere between five and 25 times more expensive than keeping a customer you already have, depending on what line of work you’re in. Think about all the time, energy, and money you spend on attracting new visitors, pursuing new leads, and closing new sales — […]read more
Who Owns Your Customer Communication? Marketing or Customer Success?
Fact: keeping customers is more cost effective than adding new ones. The numbers vary depending on industry, time scale, and who you ask, but the consensus is that it’s five to ten times more expensive to acquire a new customer than it is to retain an existing one. Furthermore, existing customers are more likely to […]read more
Upgrade from Freemium to Premium with Tech Touch
Everyone loves free stuff — like free samples of fancy cheese at the grocery store. But there’s a reason the store hands out free samples, and it’s not out of the goodness of their heart. They want you to spend money on a whole block of the fancy cheese. Freemium SaaS models — where the […]read more
An Introduction to Customer Lifecycle Marketing
Troy Burk, CEO and Founder of Right On Interactive, shared this thought provoking article with us, and we want to share it with you! An introduction to Customer Lifecycle Marketing By Troy Burk It’s often been said it’s easier and less expensive to retain or upsell a customer than to bring on a new one. […]read more