So, What’s an Acceptable Churn Rate?
From customer satisfaction to revenue, SaaS companies have many factors to worry about when it comes to keeping their business not only afloat, but also thriving. One such factor: What is your churn rate, and what can you do to decrease it? Reality check: these are critical questions, but they don’t have such a straightforward […]read more
Michael Harnum Joins Education Services Group As New Chief Executive Officer
Summary: Michael Harnum joins Education Services Group (“ESG”) management team and Board of Directors as Chief Executive Officer Keith Leimbach will remain actively engaged on the Board of Directors of ESG ESG continues its focus on partnering with leading software and technology companies to grow education revenue through proactive customer lifecycle management Education Services Group, […]read more
Responsive Design: An eLearning Necessity?
In the United States, people spend an average of 7.4 hours looking at screens each day. Time online is spread between smartphone, tablet, PC/laptop and television. With tons of devices in varied screen sizes being used by the trainees and employees, there is a dire need to make training content available on and optimized for […]read more
Learning Management System: Break-up or Make-up?
Relationships with technology don’t always last forever and this is certainly true with your enterprise’s Learning Management System (LMS). Now more than ever, enterprises are realizing the true power of an all-in-one delivery system for training and development and how truly dysfunctional things can become when users are dissatisfied and don’t understand how to effectively […]read more
Marketing Automation: Combining Nurture with Education
What’s your definition of Marketing Automation? Marketing on steroids? That’s pretty much a common phrase to hear! In a nutshell, the sole purpose of any automated marketing program is to attract those that WANT to be attracted. At the end of the day, what do we want to do as a business? Nurture prospects, turn […]read more
Gamification: Work and Play Do Mix
Gaming in the workplace and the learning space is a relatively new concept that is making gamification one of THE buzzwords of 2014. If people around the world are spending 3 billion hours a week playing video games, there must be a lure here that is worthy of checking into! Is gamification the latest fad […]read more
Warming Up to M-learning: Hot Trends for Corporate
In the 21st century, information is an extremely valuable currency. Corporations are constantly looking to find new ways that they can deliver knowledge to their employees and clients. Mobile learning or M-learning is one of the most popular new trends in corporate learning, and for good reason: mobile learning provides flexibility, a convenient delivery, and […]read more
An Introduction to Customer Lifecycle Marketing
Troy Burk, CEO and Founder of Right On Interactive, shared this thought provoking article with us, and we want to share it with you! An introduction to Customer Lifecycle Marketing By Troy Burk It’s often been said it’s easier and less expensive to retain or upsell a customer than to bring on a new one. […]read more
Micro-Transactions Making Strides in Education
Training is constantly evolving. This holds true not just with how students consume information and learn, but also with how a company needs to think about the business model to support these changes. Similar to how there has been significant growth is the SAAS (Software as a Service) model for the purchase of software, the […]read more
Training Modalities: Is Your Training Evolving? Modalities You Should Know & Use
Training modalities are ever-changing and to ensure you are evolving skills sets and approaches to coincide with industry trends, outsourced sales can be an effective way to manage headcount without sacrificing revenue. Improving your education and training delivery processes requires a focus on creating offerings that change as technology and information consumption changes. Innovative ideas […]read more