Customer Journey Map or Touchpoint Map – What’s the Difference?
Customer journey maps and touchpoint maps (also known as service blueprints) are often conflated, but they are not the same thing. Though they are similar creations, they are actually two different ways of understanding the customer journey. One is a front-end map – the part the customer sees and experiences, ideally created from their point […]
read moreIs a Customer Success Center of Excellence Right for Your Organization?
As Customer Success organizations mature, leaders are recognizing the potential for amplifying the capabilities of CS across the entire business. After all, once you’ve built a strong foundation, chances are you’ve invested a great deal of time, money, and resources into growing your CS organization. Even if you’re just getting started, there are many advantages […]
read more2021 Customer Success Leadership Study
Welcome to the 2021 Customer Success Leadership Study – brought to you by your Customer Success friends at ChurnZero, ESG, and Higher Logic. Now, we know you’re here for the good-looking charts and practical takeaways, so we’ll keep this intro short. After analyzing hundreds of survey responses and consulting our team of Customer Success experts […]
read moreCooperation vs. Collaboration: Elevating the Relationship Between CSMs and Customers
Without the right tools and processes in place, Customer Success Managers (CSMs) can sometimes find themselves falling into the trap of playing a very reactive role…sort of like glorified tech support. CS leaders are always looking for better ways to ensure Customer Success plays a more dynamic role in meeting customers’ needs. Part of ensuring […]
read moreInaugural Customer Success Leadership Study
Welcome to the Inaugural Customer Success Leadership Study – brought to you by your Customer Success friends at ChurnZero, ESG, and Higher Logic. Now, we know you’re here for the good-looking charts and practical takeaways, so we’ll keep this intro short. After analyzing hundreds of survey responses and consulting our team of Customer Success experts […]
read moreCustomer Feedback Strategy in 4 Simple* Steps
Alright, you did it. You asked for feedback from your customers, so you can be done now, right?! WRONG! Asking for feedback and receiving those responses is just the beginning. In fact, it’s step one in the ACAF Customer Feedback Loop model. What, exactly, does ACAF stand for? Here are the deets: Ask for customer […]
read moreCase Study: Bridging the Gap Between Hair-on-Fire, Explosive Growth and Steady Scaling
“I’m a strong believer in clients come first, and that’s what ESG believes as well.” – Seth Turner, Chief Strategy Officer, AbsenceSoft Every HR professional knows what a headache it is to track employee leave for hundreds or even thousands of employees. When navigating a labyrinth of spreadsheets and sticky notes just won’t cut […]
read moreMonetizing Customer Success: What You Need to Know Before Taking the Plunge
The need for Customer Success is rapidly rising across diverse industries, company sizes, and business models. No longer relegated to Software as a Service (SaaS), companies are eager to dive headfirst into the many benefits of implementing their own CS program. But as you build or expand your CS capability, one of the first questions […]
read moreCase Study: 10X CS Maturity Improvement Leads to 40% Increase in Net Retention for Aruba
“If somebody came to me and asked for advice on how to get started, I would say call ESG.” – Carlos Quezada, Head of Customer Success, Aruba Aruba Networks got its start as a hardware manufacturer, but today they are a complete solution provider for mobile enterprise networks. In 2015, Aruba became a Hewlett Packard […]
read moreOutsourcing Customer Success vs. Building Internally
Whether you are in the early stages of developing a Customer Success team or revamping your existing CS efforts, you may find yourself wondering if outsourcing Customer Success is right for your organization. There are many benefits of leaning on an experienced external partner, but the topic must be approached thoughtfully, keeping both your short […]
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