Customer Loyalty Archives

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Hopes and Dreams of a CSM

Written by Colby Bock There are many posts and articles published by leaders in Customer Success that articulate an attempt to guide current and aspiring Customer Success Managers on their role. Of course, this is natural and something we should expect from leaders. I mean, why call yourself one if you aren’t actually, you […]

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Is the SaaS business equivalent to “girl math”?

Written by Peter Armaly It’s summer in the northern hemisphere and the month of August is the most languid month for business. Even half-worked December has more spark if only because of all the excitement that bubbles in anticipation of quick trips to the Caribbean or to Florida where we can lay on a […]

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Defining the Stages of the Customer Journey Map: Tying It All Together

So…quick question: What is a customer journey map? If you’ve been following along in my series, you might be wondering if it’s a bit too late in the game for me to ask this basic question. But let’s think about it for a moment. A customer journey map can be many things. Organizations that leverage […]

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Defining the Stages of the Customer Journey Map: Loyalty

Every customer journey map is a little bit different (or a lot different) depending on many factors, but one thing they all have in common is the end of the contract term. Eventually, subscriptions come up for renewal, and that’s when the customer decides if they want to continue their relationship with you or cut […]

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Don’t be a Gas Station: Creating Emotional Loyalty in Customer Success

What’s the difference between emotional and behavioral loyalty? Let’s face it – customers are expensive to obtain. Enterprise accounts are even more expensive to win, and you’re almost always facing a competitive situation. What is a SaaS company to do when the competition is so fierce? The goal for Customer Success organizations is to develop […]