Why Partner Customer Success is a Win-Win
Partner Success, or Partner Customer Success (PCS) enables your channel partners to deliver on the promises of your product for your end-users. We know that Partner Success involves both making your channel partners successful and using CS principles to benefit your shared end users – Customer Success for partners and through partners. Partner Customer Success (PCS) […]
read moreWebinar Q&A Recap: Partner Success: The New Frontier
Speakers: Star Hofer, Chief Customer Officer, Partnerstack, and Carlos Quezada, Head of Digital Services Strategy & Customer Success, Aruba Companies large and small are recognizing the power of Partner Success to enable their channel partners in delivering a consistent customer experience to their shared end users, and it is quickly becoming the way of […]
read moreTSIA World Interact 2022: Key Takeaways
A collaboration piece with Peter Armaly, Nick Mitchell, and Sheik Ayube Justin Garlock Customer Success Analyst Peter Armaly VP of Customer Success Nick Mitchell Program Manager, Partner Success Sheik Ayube VP of Business Development It’s easy to forget how many different types of shoes there are in the world: heels, wingtips, wedges, loafers, even […]
read morePeter’s Perspective: Partners in the World of Customer Engagement
“Heaven and earth and all things change and transform into something new every day.” Guo Xiang, c. 300 That’s kind of complicated, right? That idea that everything is in a state of constant change? Ah, the joys of physics and metaphysics. Here is a shortlist of other things that are complicated. Three-dimensional chess A baseball […]
read more7 Customer Success Webinars to Watch
Webinars are a wonderful way to learn something new, get questions answered, and maybe even make a few connections. 2020 proved that virtual learning can be a great alternative to being somewhere in person, and there’s no shortage of excellent virtual conferences, discussions, and gatherings to spark anyone’s interest. Customer Success webinars are no exception. […]
read moreTSIA Interact Spring 2021: Key Takeaways
TSIA’s conferences are always jam-packed with best practices, real-life examples, success stories, and lessons learned from some of technology’s biggest names. This spring’s virtual TSIA Interact was certainly no exception, with three days of sessions from TSIA researchers and industry-leading companies and experts. With so many impressive sessions and speakers, it was hard to choose […]
read moreTop 5 Tips for a Thriving Partner Success Program
Partner Success programs are relatively new to the Customer Success world. Software as a Service (SaaS) companies are big trendsetters in CS. Their subscription business model has taken root across a spectrum of services in our daily lives, and its popularity is only growing. Customer Success evolved out of the need for more dynamic, forward-thinking […]
read moreBuilding Blocks of Partner Success: For Partners vs. Through Partners
As companies perfect their Customer Success strategies, they look ahead to the next phase of scaling CS – Partner Success programs. According to TSIA, 70-80% of all technology is sold through the channel. How does CS factor into that huge percentage? You didn’t pour your blood, sweat, and tears into building a robust, proactive Customer […]
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